Matte Liquid Lipsticks - Ethical Pick

If you want to jump on the matte liquid lipsticks bandwagon but you are unable to find a brand that is cruelty free and has no nasties, look no further! Recently I came across an indie brand Aromi that produces liquid lipsticks in an ethical manner without compromising the longevity and quality of the product. Aromi is a US based  company which strongly believes that testing on animals is completely unnecessary. Their products are handcrafted in the USA and are made with vegan and cruelty free materials. These products are formulated without parabens, phthalates, gluten, animal-derived ingredients, triclosan, mineral oil, or sodium lauryl sulfate.

Aromi Matte Liquid Lipsticks in Sweet Marsala and Desert Taupe

Aromi Matte Liquid Lipsticks in Desert Taupe and Sweet Marsala

I placed an order with Aromi a few months ago, hence I had some time to test these products out. I decided to get two colours, Sweet Marsala and Desert Taupe. One is more on the brighter side and the other one is an everyday type of shade. Each lipstick contains 4g of product and retails for $17,00. They have a flat shipping rate of $10,95 to Finland and the rest of Europe. This differs depending on your location, therefore double check the shipping information here. 

Top to Botton: Sweet Marsala and Desert Taupe

Lip Swatch : Sweet Marsala

Lip Swatch: Desert Taupe

I have accumulated quite a substantial number of matte liquid lipsticks over time from different brands like Sephora, La Splash, Sleek, Stila, and in my opinion all of them perform pretty much the same. They do vary in terms of consistency; some are more liquidy, others are creamy or mousse-like. Aromi falls into the liquidy category, which feels nice on the lips upon application. When it sets it becomes kiss proof. It has a slight scent of vanilla, which does not bother me. Based on my experience there is no such thing as a non-drying matte liquid lipstick. Any matte lipstick will dry out your lips to a certain degree, it is part of the deal. Aromi is no exception. As with any liquid to matte formula these lipsticks will start to fade at the centre of your lips when you eat greasy or oily food. However, due to their runny consistency you can easily reapply without them crumbling off your lips.  

To my knowledge Aromi has been expanding the colour range for their matte liquid lipsticks based on public demand. This shows that they are open to suggestions and take their customers' opinions into account. If you want to rock a greige lip, Desert Taupe is definitely the way to go, plus it is surprisingly wearable! Marsala has been chosen as the colour of the year 2015, therefore you can't go wrong with picking Sweet Marsala. As for me, I am thinking of getting Toasted Almond shade next.

Do you know of any other similar brands that I should try? 
If you want me to review other liquid lipsticks in my stash just let me know!

Cheers,
Muffy