Eyeko Brow Gel vs L'Oréal Brow Artist Plumper

Brow gels are relatively new ground for me. As I started to learn more about the topic I was overwhelmed by the amount of brow gels that are out there in the market nowadays. Benefit, Anastasia Beverly Hills, MAC and Elf all make one. Pretty much if there is a brand out there I bet they have a brow gel in their assortment. Today we will be looking at L'Oréal's Brow Artist Plumper and Eyeko Brow Gel.

T-B: L'Oreal Brow Artist Plumper and Eyeko Brow Gel

Up first is the L'Oréal Brow Artist Plumper. I would say L'Oréal has been among the first to introduce brow gel products into the mass market, at least here in Finland. Previously, it was more of a higher end brands -kind of thing. Brow Artist Plumper comes in a mascara-like packaging and contains 7ml of product. In Finland it is available in two colours: Medium Brown/Dark and Transparent. I have picked mine in Medium Brown/Dark shade. It retails for 7,90€ - 8,90€ depending where you buy it. I really appreciate that the colour  leans more towards cool rather than warm tone. The consistency isn't too dry or runny. When applied it does not make my brows feel crispy or tacky. It does not fade throughout the day and keeps your brows in place. Medium Brown/Dark colour is a perfect match for me, but I would imagine for girls with blonde hair it might be a bit too dark. I would not use this product on its own if you have sparse eyebrows. Even though it claims to contain fibres I haven't really noticed my eyebrows looking any fuller. Having said that, it doesn't bother me, because it is not essential for my purposes. I mainly use a brow gel to set and define my eyebrows after I have already filled them in. The only problem I have with this product is that it is not cruelty free (L'Oréal continues to retail its products in China, which practices animal testing).

Now, let's talk about Eyeko Brow Gel. Eyeko is a brand that has been developed by beauty veterans and has been favoured by a number of celebrities. The style icon Alexa Chung is Eyeko's creative consultant and is pretty much the reason why I got attracted to the brand in the first place. This brow gel contains 8ml of product and comes in one universal colour to suit all shades from blonde to brunette.  

T-B: Eyeko Brow Gel applicator and L'Oréal Brow Artist Plumper applicator

L-R: Brow Artist Plumper in Medium Brown/Dark and Eyeko Brow Gel

What stood out to me is that Eyeko products are cruelty free and paraben free. Eyeko brow gel is infused with Keratin and Gingko Bilabo to condition and thicken eyebrows. I can't really comment on that, since I have not noticed a major difference. I really like the packaging, it comes in a squeeze tube. This means that you can get every last bit of product out. The consistency is quite runny, but it dries quite quickly to a natural finish. It is long lasting and does not flake through the course of the day. It retails for 19,00€ and you can pick it up from BeutyBay. BeutyBay ships internationally and occasionally has 3 for 2 offers on Eyeko products, so I would keep an eye out for that.

Tip: Before applying any brow gel, remove the excess brow product from the brush and apply in short upward strokes. This will prevent you from applying too much product and your brows looking like one messy blob.

If I compare the two, they both get the job done and are equally good. If you had to pick one I would say the biggest take it or leave it factors would be: price, cruelty free and paraben free aspect and shade range. For blondes out there, Eyeko is a safer choice. If you are on a budget, L'Oréal brow artist plumper is a good one to try. If you are looking for a product that has higher ethical values, then I warmly suggest Eyeko brow gel.

Let me know what other brow gels I should try next?

Cheers,
Muffy

The Eyebrow Pencil You Need in Your Life

I have to be honest and admit that I never really cared much about brows. Only in the past few years I actually started to realise that they exist and maybe it was about time I did something about them. I have tried various products in the past, mostly pencils and powders, but nothing really stood out for me, and at the end I just went back to my usual self of not being bothered. That is, until I heard about Anastasia Beverly Hills Brow Wiz. It took me a while to bite the bullet and order one online in the Medium Brown shade, which is a perfect match for me. This little fellow ain't cheap, it costs around 19,10 - 23,90€, depending on where you buy it. It gets a big plus in my books as it is cruelty free and has no sulphates and parabens.

Anastasia Beverly Hills Brow Wiz 

Brow Wiz is a dual ended pencil, where on one end you have a spooley to brush out your brows and excess product, while on the other end you have a retractable tiny pencil to draw out your brows with. When I say tiny, I mean tiny, the kind that allows you to mimic brow hairs. This product will be your best friend if you have sparse or over plucked eyebrows. It also comes in a large array of shades, so you are bound to find a match for yourself. I am by no means an expert in filling in my brows but since I started using Brow Wiz I found myself showered with complements on my brows from both colleagues, relatives and friends. But what really gets to me is that it is so easy to use and it never looks too drawn on and it stays on all day. Literally - it does not budge!

Anastasia Beverly Hills Brow Wiz Dual Ended with Retractable Pencil and Spooley

Anastasia Beverly Hills Brow Wiz in Medium Brown 

You can get Anastasia Beverly Hills products at Kicks stores in Finland (in central Helsinki those can be found in Forum & Kamppi). However,their selection is very poor and they do not re-stock products frequently. The products that are available are sold at a much higher price point. 

Tip 1: I found the cheapest place for Anastasia Beverly Hills brow products to be Beauty Bay. They ship internationally and offer free shipping on orders over 15,00€ to Finland. Beauty Bay occasionally features various deals and discounts, so you can get 10% or 20% off their entire selection. I would advice to wait and save a few pennies. 

Tip 2: Do not underestimate the spooley that Brow Wiz comes with. It is the best spooley. It brushes out brow hairs so easily and gives them their natural shape. Do not throw away the pencil when you run out; save it and use it as an extra spooley. Something you can keep in your beauty desk or in your bag in case you need to touch up your brows. Also you can wash the spooley under hot water and all the gunk that has accumulated there comes off like it was nothing.

Overall, Brow Wiz is my gem and I can't imagine using any other brow product. 

Let me know if you have tried it or what is your favourite eyebrow product?

Cheers,
Muffy